The Endless Possibilities Of Digital Marketing!

When you hear the term “Marketing”, What comes to your mind?

Nope, am not talking about the definition. Yes! Some famous commercials, right. A decade of marketing was spend on huge commercials with budgets enough to run a state. Let me remind you of the advertisement campaigns of Procter & Gamble, especially its Always #LikeAGirl spot. It has been viewed on YouTube more than 58 million times, making it one of the most viewed advertisements of all time.


Marketing is a process which evolved through word of mouth, newspaper advertising, radio advertising, TV advertising and then to Digital advertising! Digital Advertising was a huge leap for marketers. It led to the study of “DIGITAL MARKETING”. The study of digital marketing encouraged marketers to effectively interact with the audience on a more personal level. The introduction of marketing tools eventually helped in utilizing the customer’s preferences for different markets and converting them to potential buyers for different brands. The marketing tools globally used are Google Adwords and Bing Ads. Social media giants Facebook and Twitter also help marketers to target their huge audience through Facebook Ads and Twitter Ads.


Why this much fuss over Marketing?

Marketing is necessary for a product/ business to reach its audience. Whether its traditional marketing or digital marketing, a proper marketing strategy is essential to sustain in the market. Each year, the number of business players entering the market is increasing. What makes a company different is its unique branding strategy. Branding strategy unlike marketing strategy is a long term process, it revolves around the values on which the company is built on. The key difference between marketing and branding is that marketing is advertising your product while branding is saying who you are. It may take a while for people to know who you are but in the long run, it will be what which makes the greatest impact. There are different values prioritised by the company in building its branding strategy. Some of the factors involved are:

  • Professionalism
  • Client Focused Approach
  • Vision
  • Trust
  • Friendliness

More about Marketing…

Marketing is not limited to companies and products. There is marketing involved for people too. Political candidates, Business icons, Celebrities maintain/ build their reputation mainly through marketing. To be honest, there is marketing involved for each and everything. How you market to your audience depends upon how people are going to define you or your brand.

Companies spend millions of dollars for marketing every year. According to Statista, 60.4 billion US dollars was spend in the year 2007 for marketing. This reached up to 73.95 billion in 2014. With such high budgets set for marketing by companies it is easy for them to experiment on different marketing strategies but what they fail to understand is the fact that marketing begins with their employees itself. If a company doesn’t support its employees, it will obviously lead to poor customer service. Poor customer service can never convert customers in to buying company’s services or products. Happy employees make happy customers. I hope that you understand now, why some companies choose to invest in their employees. Yemeksepeti, a Turkish food delivery company has set the standards high, when it comes to investing in their employees.

Germany-based “Delivery Hero” acquired Yemeksepti for a whooping sum of $589 million. Instead of buying the latest sports car or booking a private jet, the CEO decided to share his wealth with the employees. Nevzat Aydin, Co-Founder and CEO of Yemeksepeti divided $27 million from the sale among 114 of his employees. The average amount will reach up to a jaw dropping amount of $237,000 per person. Generally, employees at the company earn $1,000 to $2,000 a month, according to CNN Money. Hope the employees don’t quit and decide to settle down.

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Top Software Development Methodologies – Advantages and Disadvantages

What is Software Development Methodology?

It is the methodology or structured processes that make up the development of a given software solution or project. It combines design philosophy and practical, realistic ideas that aim to create an organized method of software development.


There are different methodologies based on various approaches, that were introduced over the years.


Software development methodologies or software development life cycle provide a structure for developers and designers to collaborate and facilitate effective teamwork. They also help to create a formal communication platform and define how info is exchanged among team members.

While most software development companies acknowledge the need for a methodology, opinion remains divided as to which method is the best; after all, every method has its benefits and drawbacks.

The most suitable methodology also depends on the goals and needs of the team and the project, and the team structure. A company may also employ different methods for various projects.

 Need of Software Development Methodologies

One can say that it’s imperative to not just select an appropriate software development methodology, but to also apply it properly and in a discipline across the software development life-cycle of the project. If done haphazardly, it could prove disastrous.

Without a proper structure, there is a higher chance of miscommunications, and having to incorporate frequent changes in design and functionality because of customer requests.

Modifying the software numerous times can impact the project negatively – especially in terms of cost and time. It could lead to waste and duplication of effort, and excessive expenditure and time spent, which finally results in an application that’s not high quality.

Software development methodologies aim to benefit customers too – and not just the developers. Choosing the optimal methodology helps ensure that both sides are on the same page and that all the factors are properly evaluated before taking any major decision.

Methodologies help make the entire process more efficient, and provides a precise timeline for delivery; it also empowers the team so that they don’t react to all the inputs they receive, but rather, make them more systematic and controlled

Let’s now delve into the different types of software development methodologies or SDLC methods and examine the benefits and drawbacks of each.

1. Waterfall Model Methodology


This is one traditional software development model which has its origins a couple of decades ago – however, it is still quite popular, and useful even today.

It takes a simple and linear approach, with different phases of development split into flowing and chronological processes. It is also easy to understand and follow and is ideal for teams with inexperienced developers.

One stage has to be fully completed before the next one can be started. Only after all the requirements are established, can the designing work begin. The name is chosen because it’s a uni-directional flow – it’s one way, no going back. It is not flexible.

Advantages of Waterfall Model

  • It’s linear and easy to understand, and ideal for new developers
  • All specifics and deliverables are defined before work starts
  • With the clear definition, there’s little scope for miscommunication of information

Disadvantages of Waterfall Model

  • Without taking customer feedback in the initial stages, there’s a possibility of the project going moving away from the target.
  • After development is completed, only then testing is conducted; this could make fixing of certain issues problematic
  • As a rigid model, it’s difficult to make changes, and probably unsuitable for complicated projects
  • The team may end up spending too much time documenting rather than working on the solution for the end-user’s problems.

The waterfall model is suitable for projects with well-defined scope; where every requirement is spelled out clearly; when the outcomes are predictable; and when you don’t have enough experience in the team.

2. Prototype Methodology

This is one of the most prevalent software development life cycle methodologies in vogue today.

This approach allows developers to create prototypes of the actual product, and it is put to test by actual customers, whose feedback is taken. Based on this feedback, the prototype is tweaked and refined several times, till the customer is satisfied.

The main reason for its popularity is the exhaustive evaluation it undergoes before actual development begins, as this can uncover potential issues, and gives time to the development team to fix them.

It is important to note that the success of this model depends to a great extent on how well the team communicates with the customers in the process of testing the product. The cost of the prototype development is often borne by the development team.

Advantages of Prototype Model

  • All possible problems can be detected early on, minimizing chances of product failure
  • Ensures customer satisfaction before actual development begins
  • Helps build good relations with the customer from the early stage
  • Enables gathering of detailed info and requirements with the prototype, which is used for the final product

Disadvantages of Prototype Model

  • Excessive testing and feedback taking can increase the delivery timeline
  • Customer expectations can undergo drastic changes and may not be in sync with the prototype at all
  • It may push up the expenditure and go over the budget

This software development methodology is perfect when there are several variables and unknown factors at play in the project – like, a portal with heavy user interaction.

This approach can help you discover what users like best, and mitigate the risk of product failure. It is ideal when you’re building software with many unknowns.

For example, an online platform with intense user interaction. With the prototype model, you can find out what works best with users and reduce the risk of developing the actual product.

3. Lean Development Methodology

This model stands out among the different types of methodologies in software development, as it emerged from the principles of lean manufacturing by carmaker Toyota, and concentrates on boosting productivity while decreasing wastage.

Based on this, developers avoid activities that are not productive and ensure high quality in their work.

It also stresses the need to learn continuously, and to not take decisions in haste without knowing all facts – being open-minded and gathering every possible bit of information is critical in this method.

Here, developers need to pinpoint roadblocks that could potentially impede the process, with the aim of establishing an efficient, flawless system.

Lean development also stresses communication, team collaboration, and mutual respect.

Advantages of Lean Model

  • Minimizes wastage, like needless documentation, repetitive activities, and superfluous codes.
  • It brings down overall expenditure on the project
  • Promotes efficiency and productivity and speeds up turnaround time
  • Team members are vested with greater decision-making powers, motivating them to do more

Disadvantages of Lean Model

  • You need an expert team of developers for this model to succeed
  • The responsibilities could overwhelm less experienced developers and they may lose focus
  • Exhaustive documentation is required which can burden the analysts and developers

Lean development as a system development methodology is ideal when you have a smaller project with a rigid or small budget – and an experienced team of developers.

You need to squeeze the most out of a smaller team to get great results with more efficiency and minimal wastage. This is not practical for large projects, as large teams are required to complete numerous tasks.

4. Agile Development Methodology


This is probably the most popular of the software development models in use today. The approach is quite different from the traditional linear method.

Rather than stressing the documentation and inflexible procedures, this method focuses on satisfying the end-user.

Agile breaks tasks into short ‘sprints’ of about a week to 4 weeks; an iterative approach that ensures multiple testing throughout the development process. Customer feedback is taken at specific predetermined intervals, and changes are made accordingly.

This model prioritizes communication among all stakeholders, like developers, customers, users, etc.

Advantages of Agile Model

  • Minimal flaws or errors thanks to iterative testing and continuous fine-tuning
  • Better understanding and collaboration among team members, due to transparency and ease of communication
  • Any changes required can be taken care of easily without impacting timelines and budgets
  • Significant improvement in the quality of the product developed.

Disadvantages of Agile Model

  • There could be too many requests for changes, and the developers may get overwhelmed
  • With less stress on documentation, in the later stage of development this may create problems.
  • Too many discussions and review sessions can take time away from core activities
  • It’s not easy for inexperienced or fresh developers as the approach is not rigidly structured

Agile software development methodologies are suitable for projects that necessitate quick change; it’s also great when you want to develop software in a new niche. Agile works best when you want to incorporate fresh ideas to keep in step with market trends and requirements.

However, it mandates that you need experienced developers capable of working independently in an environment that is not structured and is very fast-paced.

5. Rapid Application Development (RAD)

Launched in 1991, this approach to software development actually was the basis for the modern iterative methodologies like Agile.

The RAD model is all about ensuring product development as quickly as possible, with zero compromises on quality. This framework has four phases:

  • Supporting project requirements
  • Making models
  • Testing
  • Deployment 

It’s not a linear model, and hence stresses on developing prototypes first, and getting the customer to test them.

The model goes through several iterations till the client is satisfied. Thanks to the rigorous testing and feedback received, the development team can mitigate risks and create a product that is almost flawless.

Following this approach can result in a successful product rollout within the predetermined delivery timeline.

Development tools capable of automation and streamlining the process of development are often used by teams that follow the RAD model of software development.

Advantages of RAD Model

  • Reduce risk of product failure through testing and customer review
  • Greater customer satisfaction
  • Ideal for apps that are small and medium sized
  • Shorter turnaround time for project

Disadvantages of RAD Model

  • Too much dependence on customer response
  • Experienced and highly skilled team is a must for this method to succeed
  • Only possible for projects with flexible or large budgets
  • No documentation to track progress

The RAD software development methodology works best when you have a highly skilled and experienced team and customers who are involved in the development process and are quick to respond.

It’s important to maintain a good communication flow for this approach to succeed. You will need to invest in a few tools that will help hasten the pace of development.

6. Dynamic Systems Development Model

The RAD can be considered the precursor of the dynamic system model; it’s a slightly refined form of the former and focuses on the prompt delivery of the project.

This approach also aligns with the business requirements and the project goals.

There are four stages in this methodology of software development:

  • Feasibility and business study
  • Developing a prototype
  • Designing and developing
  • Deployment

Just as in the previous model, the end users’ feedback is taken throughout the development process, decreasing the risk of moving away from the goals and requirements of the project.

This model also includes detailed documentation which is absent in the iterative or Agile approaches.

Advantages of Dynamic Systems Model

  • Thanks to the iterative approach, the developers can ensure the prompt delivery of basic functionalities
  • The timeline and budget can be better managed by development team
  • There is adequate documentation that is created during the project life-cycle
  • Proper communication is established between the developers and users, helping the team stay on track.

Disadvantages of Dynamic Systems Model

  • Costs may be higher
  • Heavy involvement is needed from both users and developers
  • Larger teams are more likely to succeed than small ones
  • It’s a complex concept, as is the deployment of the model

The Dynamic Systems Model can be used by large organizations which are bogged down by red-tapism and redundancies. This approach helps break down rigid processes into manageable, iterative parts, streamlining communication among various teams.

7. Scrum Development Methodology

Among the different methodologies of software development, Scrum is perhaps the most flexible one.

Based on the Agile model, it has incremental as well as iterative approaches and involves the Development Team, Scrum Master, and Product Owner.

The product owner is similar to the project manager – takes feedback from the customer and makes sure that the team is adhering to their requirements.

Scrum Master is a facilitator who familiarizes the team with the process of Scrum development. And the team is in charge of developing the project.

What makes Scrum stand out is that tasks are executed in sprints, with each sprint lasting 4 weeks.

The rapid execution enables teams to detect problems, suggest remedies, test them, and take feedback quickly and speeds up project development.

Advantages of Scrum Model

  • Problems can be resolved quickly thanks to short iterations
  • With regular feedback included in the process, it is highly responsive to changes
  • It is cost-effective and boosts productivity and efficiency
  • The team members are brought to the same page always with regular meetings
  • Individual contributions are noticed and given credit in the meetings

Disadvantages of Scrum Model

  • For Scrum to work, every team member needs to be equally proficient, and committed
  • Frequent meetings can be a burden
  • Without stringent control on timelines, turnaround time may increase
  • It’s only suitable for small projects

Scum is ideal when requirements are not well defined and may necessitate frequent changes. It is suitable when you have an expert team that is fully committed, and you have smaller projects.

8. Spiral Model

The spiral model is flexible in the sense that the developer can make modifications in the project even in the later stages.

As the name indicates, we have a circular loop through which the developer will look for the perfect design and will continue the same until he gets the product which reduces the risk factor.

At every point, he could find vulnerable positions which can be solved or eliminate.

Advantages of Spiral Model

  • Reduces the risk factor and suitable for large projects
  • Extra features can add at any iteration.
  • It can work out with massive projects.

Disadvantages of Spiral Model

  • Suitable only for costly projects
  • May continue with the indefinite circulation
  • Fault in the risk analysis affects the whole project

9. Extreme Programming Methodology

In an unstable project environment, this extreme method will be the best choice which includes four essential subtopics like coding, testing, designing, and listening.

The completion of the project will be faster here, and the feedback from the clients are also be collected at every phase, and the requirement can be incorporated without much pressure.

Advantages of Extreme Programming Model

  • Lowers the cost of the overall project
  • Makes the developers capable of satisfying all the standards
  • Less time consuming
  • Makes testing phase easier

Disadvantages of Extreme Programming Model

  • Changing the requirement in the later stages will be expensive
  • Not suitable for maintenance and short projects
  • The developer will find it difficult to come up with the model

10. Rational Unified Process Methodology

The entire project divides into five distinct phases namely

  • Business Modeling
  • Design and Analysis
  • Deployment
  • Implementation
  • Testing

Proper guidelines for the developers in form of templates are the added advantage where step-by-step processes and examples regarding each stage are described.

Quality testing is also considered with each phase by the object-oriented program.

Advantages of RUP Model

  • Capable of fixing the errors that occurred due to the changes from the client side
  • Integration is associated with every stage, so no separate time frame is needed
  • Reuse of peripherals reduces the overall time

Disadvantages of RUP Model

  • Complex stages are evolved.
  • Confusion in integration occurs because of the multiple development project team.
  • In the case of latest technology usage projects, peripheral reuse is impossible.

11. Feature Driven Development Methodology

Iteration method in collaboration with the object-oriented concept is the core of the feature-driven way.

It tracks all the milestones declared at the initial stage. Before framing the domain models, the scope of the system will make at the earliest.

Advantages of FDD Model

  • Can easily handle complex projects
  • Time consumption is comparatively less
  • 5 point process improves the performance
  • It includes up-to-date techniques.

Disadvantages of FDD Model

  • Not suitable for small projects
  • The Team Leader will hold the entire abstract so that the success or failure depends on his capability

12. Joint Application Development (JAD) Methodology

JAD sessions are the highlights in these software development methodologies that create an interaction space between the customer and the development team which makes the customer gets involved in the development phase too.

At every stage, the customer can make suggestions. JAD was applicable only for the system applications, but now it is used in every possible process even in web-based applications.

Advantages of JAD Model

  • Each session will make the customer and developer evolved in the project
  • JAD creates high-quality output with a limited period
  • The development process will be faster with few errors

Disadvantages of JAD Model

  • It takes time to implement the session since proper planning requires between the team members
  • Well experienced professionals are needed

13. V Model

The V-shaped sequential process that evolves in this method is commonly called a validation or verification process.

Each phase is concluded with the test process and is suitable for low to medium-sized projects. In parallel with the planning and deployment, the testing phase is occupied.

It includes four important types namely:

  • Unit
  • Integration
  • Acceptance
  • System testing

Advantages of V Model

  • Early detection of the errors
  • Easy to implement
  • Suitable for small projects

Disadvantages of V Model

  • It is the Least flexible or rigid model.
  • Changes in the middle of the development phase will create significant issues
  • Creating error reports at the earlier stages is time-consuming

Which Software Development Methodology Should I Use?

As mentioned earlier, the specific methodology to use depends on the type of project you have to develop, its scope, your team members and their skill and experience, and so on.

Going through the above-mentioned methodologies, you will be able to pinpoint which approach will work best for you. You may even need to change the approach for different projects.


The different software engineering methodologies are guides as to how to approach software development; they have been around from the time programming began, and are still important today.

Through the years, various methodologies have been introduced, but there is no single one that can be said to be better than the rest, as each has its own pros and cons. The selection of a methodology depends on numerous factors like project requirements, budgets, goals, team structure, and experience, etc.

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9 Key UI Design Principles for an Effective User Interface

We interact with interfaces every day, often without realising it. An effective user interface helps users find an exciting user experience to perceive a product as useful.

What is UI Design?

User interface design deals with creating a visual arrangement and appearance of websites or apps – digital interfaces with which users interact. The whole focus of UI design is to provide as pleasant and engaging an experience as possible to the user while ensuring the functionality of the product. After all, it’s the UI design that helps users decide if they want to continue interacting with the product or not.

UI elements include how buttons are arranged on a page, the messaging that guides you to create an account, or icons that help you navigate an e-commerce site.

Types of UI Design

  • Graphical User Interfaces (GUI):  the most commonly seen type of UI, this is what we see in websites and apps.
  • Voice-controlled Interface: These interfaces initiate action through voice commands. Alexa and Siri are examples.
  • Gesture-based Interfaces: Motion-activated interfaces are mainly used for virtual reality games and similar apps.

UI Design vs. UX Design

UI designers and UX designers often collaborate as they are closely related. UX design deals with the overarching user experience and is concerned with the usefulness and purpose of the product, and how the user feels about it.

UI design, on the other hand, is concerned with the product’s visual and interactive elements, like the icons, buttons, layout, colours, and typography. Both are essential for positive results. The overarching UX strategy must be properly supported by robust UI design.

User Interface and Web Design

UI/UX design is essentially product design; the designers have to work within several restrictions to ensure the user experience is outstanding. Web design offers greater creative freedom, and goes deeper than merely ensuring a great experience. Web design has to consider factors like increasing traffic, conversions, revenues, and brand building through the development of exceptional websites.

What Are UI Design Principles?

UI design principles are like rules or strategies employed by a UI designer to make sure that the user has a pleasant experience interacting with the interface. The best UI designs put users in control, help them understand, and enable them to predict.

Why UI Design Principles Matter?

When you employ UI design principles, you make digital products intuitive and enjoyable. Clear signboards that convey the logical flow of steps to users to take them to their goals – through clicks, scrolls, and other interactions; this is what it’s all about. Clarity and consistency make it easy for designers to make decisions; by establishing the principles at the outset, the guesswork is eliminated, and product team efficiency is increased.

Importance of UI in HCI (Human-Computer Interaction)

An HMI or Human-Machine Interface connects humans and machines/devices/systems. It is used most for industrial processes, though it can be applied to any screen where users interact with devices. It functions as a communication touchpoint between the system and the user.

HMI offers a simple and effective way for operators to manage, supervise, and organise processes and devices. It helps in implementing industrial automation processes perfectly. Energy, healthcare, oil and gas, power, transportation, manufacturing, and recycling are some industries where this is extensively used.

Design Principles in HMI

HMI design principles are much like UI design principles. They are guidelines that help make the system user-friendly, and capable of guiding, providing feedback, and preventing errors. It is concerned with layout, colours, icons, typography, animation, buttons, menus, and navigation.

Golden Rules of User Interface Design

Clarity and Consistency

In this context, we mean including familiar elements (like navigational menus and buttons) and user-friendly features . People tend to look first at the top of the page and the left corner for the navigation menu and the brand logo, and that is exactly why websites place them there.

Simplicity is crucial for any design to be impactful, and for that, clarity is critical. To put it simply, you need to show users what they need to attain their goals in a straightforward manner; no clutter, no distractions.

Less is more! Neat, uncluttered UIs make for user-friendly products that engage users and meet their needs. If you look at the most popular apps, you’ll find that their interfaces are aesthetic yet simple, allowing you to do what you want without hassles. The focus is exclusively on the main functions that users want. The sleeker and more intuitive the design, the simpler and clearer your products.

  • Include white spaces to help elements get noticed, and users to consume information easily
  • Ensure consistent typography; stick to one font, and choose one without tails or gaps that is clear and legible. Fonts also must align with your brand.
  • Design systems make interfaces easy to follow. Providing design cues via predictable controls and familiar signposts helps users navigate the interface and have an enjoyable experience.
  • Using consistent patterns over time makes elements familiar and predictable to users, and this makes the designers’ work simpler too. 


What’s an efficient UI? Well, it’s one that doesn’t take the user on a song-and-dance routine to finish a task. You must be able to expect what they need at each step and minimise the time they have to spend to complete a task. Do away with redundant taps and clicks, and save their time.

Checking out carts on an e-commerce site is a prime example. The successful sites have minimal steps, offer guest checkouts, save customer info for the next purchase, and so on.

Feedback and Error Prevention

It’s important to let your users know that the actions they took have been completed; if something has gone wrong, they should be told that too. Don’t keep them guessing if the action they took went through! Frequent actions can be given simple acknowledgement, and important or rare actions warrant more elaborate feedback. Instant feedback reassures users.

For example, when a user clicks on add to cart, a checkmark icon, or ‘item added to cart’ can be displayed, and the user knows the action was successful. You must have noticed the feedback, when you pair your Bluetooth headsets with your phone or car, often there’s a voice message saying, ‘your device is connected to xyz’. These are all different forms of feedback.

The design process never really ends; it’s more like an endless loop where you repeat steps to stop errors and improve. Once you launch, monitor how your design functions, and then tweak it to make it better. Iterations can be through getting customer feedback, beta testing, or checking analytics to see underperforming pages or low conversion. Did you know, that even a small change in the checkout page design can reduce cart abandonment and boost conversions?

Of course, there’s no one-size-fits-all method. People’s preferences vary across the board, and so do business goals. But play around, experiment, and you’ll end up with an attractive, intuitive, and lucrative UI.

Flexibility and Responsiveness

These two are critical UI design principles that assure users of having an optimal experience regardless of the device they use. These principles can be achieved by employing these techniques:

  • Adopting a mobile-first approach helps ensure that your UI is flexible. Media queries, fluid grids and adaptive images are some responsive techniques that ensure one design is rendered flawlessly on any screen. Why is this crucial today? That’s because mobile use is rapidly overshadowing PC use!
  • Scalable interfaces are those that can automatically resize to fit any screen size, making it easy for users to read. With flexible layouts, the user experience can be optimised on any device and also ensures that the critical visual element remains prominently displayed. Every element, whether images, text, or icons, must scale proportionately to provide accessibility to all users and deliver impactful experiences. Voice-based interactions can provide accessibility to disabled users.
  • Using dynamic type ensures that fonts scale so that it is always readable.
  • It is critical to test your design across devices to verify that there are no flexibility issues.
  • Build learnability into the design so that new users are able to familiarise themselves with the use of your product, but also include accelerators that help experienced users complete their tasks quickly.

Minimalistic Approach

Minimalism is key in UI design – whether it’s the appearance or the steps the user needs to take to complete tasks. UI designers reduce data and ensure lean apps by incorporating modal windows, bottom sheets and similar overlays. However, the information must be arranged logically, and it must be self-contained and autonomous. Thematic and practical grouping of tasks and subtasks is absolutely crucial in UI design.

Subtasks and screens should be exactly where users expect them to be – organised clearly and logically. For example – one wouldn’t expect the computer to be in the washroom!

Most importantly, always remember your target audience – the people you are designing for, and the reason behind it too. Effective UI design is simple, functional, and intuitive – it’s not for showing off the designer’s skills. Such designs are often distractive, and take focus away from relevant elements.


User skills and abilities are likely to fluctuate widely; the UI designer needs to factor this in when crafting the design. Obviously, one cannot design for each and every individual with different traits who might use the app.

However, it is imperative that a wide range of skills should be considered. Users could be from completely opposing cultures: one example is people reading from right to left. Placing elements from left to right will not be useful for such users. New users vs experienced users is another factor you need to think about.

Aesthetics and Visual Appeal

It goes without saying that your app must appear appealing and pleasing when a user sees it. It doesn’t mean that efficiency, intuitiveness, and functionality must be sacrificed to make an app look beautiful. But the aesthetics can impact user experience, and users may decide how usable or not an interface is.

A visually appealing UI can induce positive emotions in the user, and impact how usable, valuable or satisfying the app is. The aim of visual appeal is:

  • Elevate the subjective experience of users
  • Boost initial impressions and create trust
  • Convey credibility and professionalism

Visual Hierarchy and Consistent Navigation

Information architecture and navigation are the mainstays of a user-friendly UI. Users can find what they want quickly and easily when navigation is clear, and content is organised logically. The UI designer creates a visual hierarchy by assigning varying prominence levels to elements across the UI. 

  • Logical hierarchy can be achieved by sequentially organising content into categories and subcategories. Users will be able to navigate between pages when you provide clear labels and proper icons.
  • Figure out what kind of navigation system will fit the expectations of your users and ensure that the style and placement of navigation are consistent.
  • Sitemaps, wireframing and other methods can be employed to organise content in a logical manner.
  • Users can be guided through information by leveraging categorization, progressive disclosure and other design patterns.
  • By making sure that users can find what they want in three clicks, proper information architecture helps eliminate frustration and boost conversions.
  • It’s important that you identify and fix any issues in usability so that the experience is intuitive. Before the UI is launched, the navigation and information design must be tested with users. Such iteration holds the key to building an effortless navigation experience for users.

Give Users Control

Users should feel they are in the driving seat, with controls within easy reach, familiar, and intuitive. Impactful UI design makes users comfortable and gives them a sense of control. This will also help shorten the learning curve for users; conversely, if they don’t have control, it may take them a long time to master the product, leading to frustration.

One must remember here, to maintain a balance between the two. Overly complex UI or too much control can both be taxing for the users; they must be able to use their intelligence to make decisions. Being overly innovative and disrupting user expectations in UI design will be counterproductive; the entire focus must be on providing a seamless experience.

Stick to familiar fonts, patterns, templates and page layouts; get to know your audience and empathise with them. Try to understand why they visit your site; what do they expect to see straight off the bat? What are the expectations of experienced users? Make your audience the priority, and allow their requirements to shape the UI.

Letting users undo their actions without penalties is another way to put users in control. The thought that it is possible to backtrack and return at a later time can reassure the users about the safety and accessibility of the site. Breadcrumbs help users to see where they have been and where they are headed, giving them a mental sitemap to find information quickly 

That’s What It’s All About!

UI design can be fun even if it’s hard work. Designers should always keep the needs, goals, and interests of users when designing the interface. Making them comfortable and giving them the feeling of being in control with clear steps, minimising the work they have to do, logically arranged information, and a proper navigational hierarchy, all combine to deliver pleasant, interesting experiences for users, encouraging them to use the app/site more, which eventually translates into increased revenues for the business.

What Does the Future Hold?

2024 is just around the corner, so here’s a quick peek into what we can expect. We can expect to see the renaissance of modern skeuomorphism, and greater adoption of spatial interfaces that open the possibilities to new interaction dimensions.

In the scenario of a constantly evolving landscape of UI design, crafting legitimate interfaces for UI continues to be a persistent challenge. The future appears exciting and challenging at the same time, and it’s likely that these trends will crisscross and continue to dictate user experiences for some time to come.

Stand out in the digital landscape and leave a lasting impression with the bespoke UI design expertise of JK Lucent, the leading digital transformation services company. Let’s create a captivating user experience. Transform your designs from ordinary to extraordinary! Contact us today to transform your vision into a visually stunning reality!

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Four Strategies for Software Reengineering

Technologies develop quickly, and as a result, a system created several years ago can hardly meet today’s demands. End users will not tolerate poor performance, errors or other signs of aging software. A system can also appear obsolete if it is unable to process an increasing amount of data, difficulties in system maintenance and expanding functionality are present as well as complicated or impossible integration with the latest technologies and systems. In these cases, a question about system reengineering can be raised.


System reengineering is the process of improving existing software (refactoring) or creating new software with the same functionality, changing the system architecture and/or the data structure, adding functionality and updating stack of deprecated technologies.


A key element of reengineering is to increase the company’s business value and to improve the source code quality. Depending on source code quality and business value, you may need business processes reengineering, software reengineering or complete rewriting (redeveloping).

The following strategies can be used when reengineering a software system:

  • Upgrading source code to the newest language version. It is possible and makes sense if the system is not too outdated and updating the programming language version can influence the system’s performance significantly.
  • Implementing the Enterprise Knowledge Management System project, the first step the INSART team took was to optimize the application performance by upgrading the Java version to more optimized solutions.
  • Step by step modification of old components to new ones were created considering possible high loads, demands for functionality and scalability and technologies used. In this case, the system’s architecture and data structure can be transformed slightly.
  • The next step in the Enterprise Knowledge Management System project was modifying component after component to enable usage of new technologies and to expand functionality. This method of reengineering allowed us to customize the application functionality according to new requirements.
  • Creating a completely new system considering the functionality of the legacy system that should be saved. In this case, the system’s architecture and data structure can differ significantly from the earlier implementation and the technologies used can be completely different.
  • Having maintained the Remote Device Management system, the INSART team worked out and suggested a strategy of reengineering it to increase performance, make it more scalable and simplify its maintenance. While going through the process of reengineering, most technologies were changed, the system’s architecture was redesigned and database structure was replaced with a more convenient one.
  • Creating a new system considering new and/or updated business processes. This method of reengineering is extremely important if the legacy software does not comply with all business processes.
  • When reengineering the Online Marketing Platform, some new business processes were added. Also, the INSART team participated in selecting the most suitable technologies and developing the system that met all requirements for functionality, performance, scalability and reliability.

To stay afloat in any industry, businesses have to keep up with contemporary trends and technologies to meet the expectations of users and customers. That’s why reengineering is a necessity.

When you choose the best option of reengineering your system, you should consider possible problems that may arise, advantages that will appear and the budget of the planned changes; the cost of reengineering the system and maintaining a new one can be much less than the cost of maintaining the current system over time.

The IT team chosen for reengineering should have adequate expertise and be skilled in analyzing and examining your current system to work out the best strategy for its reengineering on the basis of requirements, and to implement this process on a high level. INSART has experience in reengineering and can provide full research, justify the most adequate changes for your system and implement your requirements.

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10 Benefits Of Graphic Design For Small Businesses

Every business needs a way to market its brand to reach consumers and gain sales, especially when the business is small and just starting out.


Because consumers continue to have access to just about every product there is, creativity is now considered a necessity in marketing as consumers become harder to impress. 


There’s also an enormous amount of competition vying for the same market as your business does.


Graphic design plays a huge part in the creative realm of marketing and every type of business can reap its benefits, even the smallest ones.


But make no mistake, graphic design doesn’t just make your business look beautiful. The purpose of graphic design is to solve problems, may it be finding customers or increasing sales.


To start, here are some benefits of graphic design that can help small businesses:

1. It helps in building brand identity

Brand identity is the visual aspect of a brand. This includes logo, color, font choice, imagery, etc.

As it is the identity of your brand, your brand identity represents you and your entire business. So it’s important to come up with a well-designed one to get a good perception of your customers.

Because it mostly involves visuals, a well-designed brand identity can only be achieved through graphic design, which mainly revolves around the process of visual communication.

 2. It gives your brand a personality

Putting artistic elements in your brand identity through custom graphic design can elevate the consumers’ perception of your product.

You can transform your brand from a boring and generic one to something that is friendlier, or funnier perhaps, that your consumers will connect to. This connection with your customers will give you an edge over your competitors.

3. It gives a great first impression

First impressions last, especially in small businesses.

Coming up with brand identity is like dressing up to look presentable to consumers. Since graphic design solves problems through proper visual communication, great use of it will leave a great impression on consumers and convert them to your own devoted customers.

 4. It sets you apart from your competition

Because brand identity is how you present yourself to consumers, you don’t want to look like every other brand and be an average joe.

Graphic design will help you stand out because having a good foundation in graphic design will give you a trained eye on differentiating your brand from your competitors. It could be a change in color, coming up with a distinct logo, using different art styles, and so on.

 5. It helps you reach your target market

Graphic design can adjust depending on the desired target market of your business.

You can make it look more neutral or generic to appeal to more people, broadening the scope of your target market. Or you can make it look more distinct to appeal to specific people instead, narrowing its scope.

 6. It helps build brand awareness 

Brand awareness is about how much your consumers recognize your brand.

This brand recognition will greatly impact their purchasing decisions and could make them stick to your brand. Graphic design can apply different design applications to your brand identity to make it more recognizable and memorable to your consumers.

 7. It keeps your customers engaged

Customer engagement is important because it’s a way to get customer retention. Visual elements in the graphic design make customers interact with your brand more because it ensures that your brand catches their attention.

 8. It helps your brand look professional

Applying great use of graphic design can make your business look like an expert in the field and make it look more reliable—even if you’re just a newly established business.

Graphic design solves problems in visual communication through clarity in arranging essential information so they’re easier to understand. It also shows that you put great attention in communicating with your customers, reflecting to your customers that you also put great attention to your products and/or services.

 9. It helps you build trust and relationship with your customers

Having a reliable brand image will make customers trust your business more, making way for new customer relationships. Building customer relationships and keeping them engaged are great ways to develop their brand loyalty.

 10. It’s a great persuasion tool

Since people’s perception of visual design can oftentimes be subjective, it can subtly manipulate consumers’ emotions, tell them what to do, etc. Graphic design can communicate to your consumers in a way that will make them pick your brand over a competitor through eye-catching imagery.

In conclusion

Graphic design can help your business in many ways: it helps set the tone for your brand, introduce it to a new market, make it reach more customers, build a relationship with them, and persuade them to take action.

But as a small business owner, you probably already have a lot on your plate. Let JK Lucent assist you in creating professional graphic design that will boost your brand’s marketing efforts.

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Top 15 Reasons to Use Unity 3D for Game Development

Unity 3D is a trademark of Unity Technologies, which provides an all-in-one platform for making mobile games. It has received a lot of attention from the gaming world due to its unique features, low costs, and great gaming skills.


Using it as a tool to build games that can run on several platforms saves developers the time they would otherwise spend developing games for each device separately. However, before making a decision, it’s important to weigh its advantages and disadvantages.

The Unity Game Engine was utilized to build the top 34% of all free mobile games that are now accessible on the Play Store and the App Store.


71% of the finest 1000 games ever produced were built using Unity and were played on mobile devices.


Unity 3D is a fantastic gaming engine for creators that offers a wealth of features and gameplay options. Consider utilizing the Unity 3D game development platform to develop an interactive game that is both fascinating and excellent in its own right. Developing a gaming application will get easier as virtual worlds come to life.

A Brief Introduction to Unity

Unity is one of the most popular high-end game engines on the market. For video game programmers, it’s a breeze to get up and running. To a considerable extent, the growth of Unity’s fan base may be credited to the attractive design of the game engine.

In 2020, there were 2.8 billion monthly active users participating in activities related to material that was run or generated using the Unity Game Engine.

In addition to augmented reality (AR), virtual reality (VR), 2D, and 3D game tools, Unity provides a wide range of platforms for game production, including mobile devices, PCs, consoles, and the web. Unity’s powerful features allow developers to create dynamic animations and realistic images.

The usage of Unity eliminates the need for developers to switch between platforms. Moreover, Unity’s user-friendly interface makes it easy to create game instructions. In a nutshell, this engine makes it possible to create high-quality games that load rapidly.

Reasons to Use Unity 3D Game Development


1. Using it does not cost a penny

Both the free and Proform versions of Unity 3D have the same functionality and can be installed in the same way. To focus on specific areas of the game, one may choose to play in a free-form manner.

It’s also possible to employ the Proform’s distinctive emphasis spots when creating games with high-end features like a stereo sound channel, playback, or even a 3D composition booster. All types of game developers may now build full-version games using Unity for no extra cost.

2. There are both free and paid versions 

The free and premium editions of Unity provide a broad range of extra features and functionalities. You may choose the free version, which provides an overview of the essential elements. For high-end games, you may utilize features like feature playback, 3D composition booster, and sound channel in the pro version. 

You may use the free version to get your ideas off the ground if you’re new to software development. On the other hand, selecting the pro-business plan will provide you access to more features.

3. The ability to run on a variety of different operating systems

94 of the top 100 development studios in terms of total income are now using Unity as their platform. (Source:

Steam, iOS, Android, PCs, and Macs are just a few of the platforms that Unity can run on. Unity may be used on consoles as well. 

You may create games for several platforms and stages using Unity, which makes it easy to create a wide range of games.  Allows for the movement of critical elements from one level to the next, enhancing gameplay and making it more memorable.

4. A Solid and Helpful Community

The team of software developers at Unity is always here to help. Today, nearly 2.5 million developers utilize the Unity programming environment. This figure continues to rise. Clients’ approval or disapproval may be transparently communicated to the development team to speed up issue solving.

5. Unity 3D Game Development- Effortless to Use

Contrary to popular belief, the unity 3d game development platform is not inherently difficult to use. This should be considered while considering whether or not to use it. 

Using this machine is a breeze even if you don’t have access to an instructor. It’s not hard to understand the variety of material, ideas, and gameplay if one is acquainted with the platform’s peculiarities.

6. There are fewer coding lines

Because you don’t require much prior coding knowledge or experience, it’s ideal for those who are just getting started in the game development industry or want to begin a new hobby. A game creation platform called Unity may be used with C#, JavaScript, and Boo, among others.

A game may also be made without writing any lines of code whatsoever. However, those already familiar with coding may use widely available educational programs and documentation.

7. Asset store 

Everything a game developer needs to make a game can be found in one place at the Unity Asset Store. It’s easy to use and doesn’t get in the way of creating characters, backdrops, and buildings, among other things, for game developers. 

It is also possible to earn more money via the asset store for artists like musicians and sculptors. This is true for all three of these vocations listed above. Consequently, the store has a wide variety of ways to make money.

8. Online tutorial 

If you’re a novice video game programmer, you won’t have trouble finding free Unity3D tutorials since they have been around for over a decade. Even though most people outsource game development services rather than build their games, it is crucial to underline how easy it is to get started with Unity3D development.

9. Highest-Quality Visuals

The Unity game engine is a good choice for making mobile games since it supports high-quality images, audio, and video. A wide range of monitors and devices may be used with little to no loss of clarity or distortion in the pictures.

10. Astonishing Visuals

Visually, Unity is on par with more expensive tools when it comes to high-quality visual effects. In addition to many user-friendly features, the game engine offers an entirely customizable rendering approach, allowing developers to build games with stunning images. 

There are several instructions and tutorials accessible online that explain how to create natural-looking and fluid movements of objects in 3D games.

11. The Unity Conference and the Scripting Language

C# or JavaScript may be used to write the scripts for a Unity 3D game’s game engine. You can get up and running quickly with these programming languages since they are easy to pick up and use.

For those interested in video games, there is a meeting called Unite for Unity 3D game development company that takes place once a year. Attendees will get the chance to discuss the latest developments in the video game business while networking with like-minded individuals.

12. Gaming in Two Dimensions

Unity is mainly used to create 3D video games but also contains facilities for creating 2D video games. With the most current version of Unity, game development companies may more easily build 2D games thanks to a 2D engine and many assets. Developers may now create 2D games that can be played on various platforms, including gaming consoles, personal computers, and mobile devices.

13. Intuitive Troubleshooting In Unity 3D Game Development

The Unity engine’s basic and intuitive development interface makes it simple to create gaming apps quickly. When working with the Unity 3D engine, game development companies may perform rapid debugging in the runtime.

14. Creating Games For Several Participants is a Breeze

The Unity game engine has made some of the best multiplayer games. The truth is that the platform allows developers access to a vast range of capabilities, making it more straightforward to create mind-boggling games that people across the globe can play. 

Solstice Arena, a game with a large fan following, is one of the most popular and entertaining online multiplayer games. For video game makers, Unity gives a big community the backing to deliver popular multiplayer entertainment as they build it.

15. Virtual and Augmented Reality (AR/VR)

Unity’s 2D game production platform has been available to specialists since November last year. Until recently, Unity was only capable of creating 3D games. 

More than half of the mobile gaming market is powered by Unity, which Unity 3D game development company uses to make the most financially successful games. More than 60% of all augmented and virtual reality material has been created using Unity.


Using the Unity 3D engine to create mobile gaming apps has several benefits. The machine works just as well when used to develop games for other platforms as it does when used to create games for its own. 

Unity 3D game development company typically encountered difficulties when debugging code in the past, but Unity’s most recent version aimed to alleviate these issues. On the other hand, its excessive memory use might present problems for app developers and end-users alike when using mobile devices.

An extra set of challenges is faced while creating a visually intense gaming app, most of which are inevitable. On the other hand, the engine is well-suited for creating mobile games on a small to medium scale. These apps may incorporate intriguing features like AR and VR compatibility and 2D and 3D effects.

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The Importance of Cost-effective Software Testing

The digital world is becoming hugely popular around the world. Business houses are taking several steps to promote their business globally. However, in order to do that, one needs to go for effective software testing. The online industry has really helped businesses expand and promote their products on a large scale. To say the least, the importance of cost-effective software testing is immense. Before delving further into the topic, it is really essential to understand what software testing exactly is.  
Software testing is basically directed towards ensuring that the desired software meets its predefined objectives. For instance, an application crafted to view several pictures needs to carry out basic tasks like displaying the image properly. Software applications or tools have become a basic requirement of sorts for almost every company, irrespective of whether the firm is a large scale establishment or a small scale business. Many companies take advantage of these products in order to track viruses and other malware issues within their computing systems. Some other companies, on the other hand, seek the guidance of a professional developer in order to have a stern and safe program pre-installed. Software testing services will reassure whether the software is an apt one or not. This procedure is normally useful to recognize the safety, completeness, quality and correctness of the computer software.  
The dependency of companies on the digital world and the Internet is increasing at a swift rate. It is extremely important to carry out some online research on the online software testing companyChoosing a cost-effective software testing service provider company is never an easy task in the online industry. An important factor that one should take into consideration is the experience of the company. An experienced team of experts can certainly do well with anyone’s project. Their testing techniques and methods are usually up to the mark. One should get an idea regarding the company’s working ways before appointing their team. No doubt, there are several testing firms and consultancies that can be appointed for flexible solutions. However, an informed decision should be made regarding the same.  The importance of cost-effective software testing is as follows.  

To Enhance Quality 

Software products and computers are used a great deal in several critical industries, including airplanes, air traffic control, medical diagnosis and market reporting. Even a small bug in the application can lead to some serious issues and losses for the company. Therefore, the quality of the software testing process matters a lot and which calls for the need to check the standards of the desired company before appointing them.  

For Validation and Verification 

Validation and verification of software is the procedure of evaluating whether the computer system meets its predefined objectives or not. Proper planning should be done before the validation and the verification process so that the results are suitable and effective. This procedure can be easily executed by any other company that developed or has the potential to create the software product. However, an independent testing company can do better when it comes to software testing.  

For Dependability Estimation 

From the client’s perspective, dependability implies how reliable the software product actually is. In the field of medical diagnosis, even a small wrong suggestion to the physician can result in heavy loss of life. This is the reason why crucial software products are comprehensively checked for all major aspects of its methodology.  

Prove Operability and Usability 

One of the most significant objectives of software testing process is to prove or test the usability and effectiveness of the product. Usability testing is a process in which the product is carefully released to a chosen group of clients and their functioning with the software is observed. All the major aspects of a client’s interaction with the product, such as simplicity, are analyzed and recorded. 

Put a Stop to Defect Migration 

Errors and issues that are normally introduced in the software need to be detected. In case the issues are detected early on, they can be prevented from migrating to the next development phase.  Software testing has innumerable applications within the digital world. Every business owner needs to select a suitable service provider that can help the business grow in the long run. Cost-effective software testing is the most important thing to carry out for an online business.

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How-Resource-Augmentation-is-a-Game-Changing Solution-for-Your-Business?

How Resource Augmentation is a Game-Changing Solution for Your Business?

Resource Augmentation is the process of increasing the resources available to an organization to improve its performance or capabilities. This can include adding physical resources such as equipment or personnel, increasing access to financial resources, or investing in new technology.


The goal of resource augmentation is typical to improve efficiency, productivity, or competitiveness. This process is often used in situations where an organization needs to expand its operations, improve its performance, or respond to changes in the market or industry. It can also be used to address specific issues such as a lack of skills or expertise within the organization. Resource augmentation is a key aspect of organizational development and management and can help organizations achieve their goals and remain competitive in an ever-changing business environment.

How-Resource-Augmentation-is-a-Game-Changing Solution-for-Your-Business?

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Is Resource Augmentation helpful for businesses?

Resource augmentation can be a valuable tool for businesses, but it should be implemented strategically and with a clear plan in place to ensure that it results in the intended improvements in performance and capabilities.

  • Resource augmentation can improve efficiency and productivity by providing organizations with the resources they need to perform tasks more effectively.
  • It can also increase competitiveness by allowing businesses to invest in new technologies and equipment that can give them a competitive edge in the market.
  • Resource augmentation can also help businesses expand their operations and respond to changes in the market or industry.
  • In addition, it can address specific issues such as a lack of skills or expertise within the organization.
  • It’s important to conduct a proper assessment of the current resources and identify the areas where additional resources are needed before proceeding with resource augmentation.
  • Businesses should have a clear plan for how the additional resources will be used and how they will improve performance before implementing resource augmentation.
  • Resource augmentation can be costly and if not done correctly, it may not bring the expected outcome.
  • It’s important to keep in mind that resource augmentation is not always the solution for every business problem, and other strategies should be considered as well.
How-Resource-Augmentation-is-a-Game-Changing Solution-for-Your-Business?

The Misconceptions about Resource Augmentation

Resource augmentation is the process of increasing resources (such as employees, equipment, or funding) to improve performance or productivity.

Myth: Resource augmentation always leads to improved performance.

Fact: While additional resources can help to improve performance, it is not always the case. The relationship between resources and performance is complex, and other factors (such as the quality of management or the effectiveness of processes) can also play a role.

Myth: Resource augmentation can fix all problems.

Fact: Resource augmentation can help to address certain types of problems, such as a lack of capacity or funding. However, it may not be the best solution for other types of problems, such as poor management or inefficient processes.

Myth: Resource augmentation is always costly.

Fact: Resource augmentation can be costly, but it may also be possible to find cost-effective ways of increasing resources. For example, outsourcing certain tasks, or using technology to automate processes.

Myth: Resource augmentation will always lead to an immediate improvement in performance.

Fact: Resource augmentation may take time to influence performance, as new resources may need to be trained or integrated into existing systems. Additionally, it may take time for the benefits of resource augmentation to be realized, as performance improvements may not be immediately visible.

How-Resource-Augmentation-is-a-Game-Changing Solution-for-Your-Business?

How do you know when you need Resource Augmentation?

Organizations may consider resource augmentation when they face one or more of the following situations:

Increased Demand: When there is a sudden or sustained increase in demand for a product or service, an organization may require additional resources to meet the demand.

Lack of Specialized Skills: If the organization lacks the necessary expertise to perform a particular task, resource augmentation can provide access to specialized skills or knowledge.

Budget Constraints: When an organization has budget constraints or does not want to commit to a long-term investment, resource augmentation can offer a cost-effective solution.

Technological Advancements: If the organization wants to adopt new technologies or upgrade its existing systems, resource augmentation can provide the necessary expertise and support.

Employee Turnover: If the organization experiences high employee turnover, resource augmentation can provide temporary staff to fill the gaps and maintain productivity.

Government Regulations: If the organization operates in a heavily regulated industry, it may require additional resources to ensure compliance with new regulations or standards.

Mergers and Acquisitions: When an organization undergoes mergers and acquisitions, it may require additional resources to integrate new systems and processes.

It’s important to note that resource augmentation should be done after a thorough assessment of the organization’s needs and goals, and the decision should be based on a cost-benefit analysis. Additionally, it’s also important to evaluate other options such as process improvement, automation, or outsourcing before deciding to augment the resources.


Resource augmentation is the practice of adding more resources to a company to improve performance or productivity. Businesses may choose to augment their resources for various reasons, but it’s important to conduct a cost-benefit analysis and evaluate other options before making a decision. Signs that a company may need resource augmentation include capacity constraints, high demand, the need for specialized skills, growth, unforeseen events, and high costs.

Based on your desires and needs, JK Lucent can assist you by providing resources with the appropriate ability, knowledge, and expertise.

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The Top-10-Benefits-of-Automation-Testing

The Top 10 Benefits of Automation Testing

If you’re considering automation testing for your organization, you’re probably sick of having your employees waste time manually testing the same processes over and over again. But aside from its namesake, automation, there are many benefits of test automation besides the simple reduction of manual work.

In this post, we’ve compiled a list of the top 10 benefits of automation testing.

Let’s get started.

1. Automation testing saves time

Automation testing speeds up the testing process significantly through a few key ways:

  1. Tests can be conducted more rapidly with automation since they can be done in parallel and with little assistance from humans.
  2. Tests can be run more frequently, as machines don’t need sleep
  3. Automated tests require less time to maintain and fix bugs, because they’re usually more reliable than manual tests.
  4. Automation also facilitates shift-left and continuous testing, which helps testers find bugs earlier in the development process, preventing bottlenecks and keeping testing timelines on track

2. Automation testing improves employee morale & retention

Because automation reduces the amount of time employees spend doing tedious, repetitive tasks and frees them to focus on more important aspects of their job, it improves morale. By removing unnecessary job stressors and mindless work, organizations that embrace automation are rewarded with happier employees and higher retention rates.

3. Automation testing improves efficiency

Another one of the benefits of test automation is improved efficiency. Automation enables you to test around the clock without the need for human intervention. This makes testing more efficient and effective for software development teams by streamlining processes and allowing them to focus on higher value activities. Automation testing tools also deliver more reliable results than manual testing, as they reduce the chance of human error.

4. Automation testing helps in risk reduction

Automation to more quickly identify security vulnerabilities, making it easier to address them before they become a problem. Additionally, with test automation, organizations can test all their critical business applications quickly–no trade-off needs to be made between quality and speed. With manual testing processes, organizations can test quickly—and risk low test coverage, which exposes them to risk—or test slowly and be slow to adapt.

5. Automation testing helps you stay compliant

Automation testing can help with compliance in a number of ways:

  1. Automated tests can be run on a regular basis to ensure that systems are functioning correctly and are in compliance with relevant regulations and standards.
  2. Automated tests can be used to validate that systems are configured correctly and meet required security standards.
  3. Automated tests can be used to verify that systems are functioning correctly and producing accurate results, which is important for compliance with regulations related to data accuracy and integrity.
  4. Automated tests can be used to ensure that systems are tested consistently and thoroughly, which is important for compliance with quality standards and regulations.
  5. Automated tests can be used to document the testing process and results, which can be helpful for demonstrating compliance to auditors and regulatory bodies.

6. Automation testing saves money

Automated testing helps organizations save money in several ways:

  1. Less labor is needed to run automated tests than manual tests. Once an automated test is created, it can be run over and over again without human intervention, unlike manual testing processes.
  2. Automated tests can be run more frequently than manual tests, which can help to identify and fix defects early in the development process. This can help to reduce the cost of fixing defects that are discovered later in the development cycle.
  3. Higher productivity: Because these tests can run repeatedly on their own, software developers, QAs, and business users can spend less time on testing, and more time on critical tasks.

Test automation also helps testers find and fix bugs earlier in the process. Fixing bugs earlier in the software development process can be up to 15X less expensive than fixing them later in the process, according to IBM.

7. Automation testing gives you a competitive advantage

Automated testing allows you to test applications much faster than manual testing, giving you an advantage over competitors who are still testing manually. Automation also helps improve code quality and reduce development costs, which can give you an edge in today’s competitive market.

8. Automation testing makes reporting easier

Because automated tests can be set up to run automatically at regular intervals, automation testing helps ensure that reports are generated consistently and on schedule. Additionally, automated testing largely eliminates the need for manual data entry and documentation, which can save time and reduce the risk of errors in the reporting process. Finally, automated testing can also help to reduce the complexity of the reporting process, as it eliminates the need to create and maintain complex Excel spreadsheets or other manual reporting tools.

9. Automation testing speeds up time to market

Test automation enables a large number of tests in a short period of time, rather than having to manually perform each test. This can help identify and fix problems more quickly, allowing the product to be released to the market sooner.

10. Automation testing increases the overall quality of the application

​​Automated UI testing allows developers to catch bugs sooner in the development process, which helps prevent larger issues down the line that are more expensive and time consuming to fix. Additionally, the cost savings garnered by test automation gives developers the ability to spend more time on improving the actual quality of their applications. Another one of the benefits of automation testing over manual testing is consistency: automated tests can be run consistently and repeatedly, ensuring that the software is tested under the same conditions each time. This can help identify issues that might not be caught by manual testing.


Automation testing eliminates repetitive and tedious tasks and helps companies focus their resources on more important business activities. The benefits of automation testing are numerous but at a high level, automated testing is less expensive, faster, and provides more risk reduction than manual testing.

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Latest Software Testing Trends to Follow in 2024

In 2024, software testing will continue to be a crucial aspect of the software development process. As technology advances, new trends and techniques are emerging in the field of software testing. In order to stay competitive and deliver high-quality software, it is important for organizations to stay up to date with the latest trends in software testing. Some of the most promising trends to watch out for in 2024 include shift-left testing, the use of artificial intelligence and machine learning, continuous testing, test automation, cloud-based testing, and security testing. By implementing these trends in their testing strategies, organizations can improve the quality of their software, increase efficiency, and reduce costs.



Shift-Left Testing

Shift-left testing is a software testing approach that emphasizes testing as early in the development process as possible. The main goal of shift-left testing is to catch defects early before they become more costly and time-consuming to fix. By shifting testing to the left in the development process, organizations can reduce the overall cost of testing, improve the quality of their software, and speed up the time-to-market.

Shift-left testing can be achieved by integrating testing into the continuous integration and delivery pipeline. This allows developers to receive feedback on their code changes as soon as they are committed, making it easier to catch and fix issues early. Additionally, shift-left testing also involves involving testers earlier in the development process, which allows them to understand the requirements and design of the software better, which in turn helps to identify any potential issues early on.

Adopting a shift-left testing approach allows organizations to catch defects early and reduce costs, as well as speed up the time-to-market. In addition, it promotes collaboration between developers and testers, helping them to identify any potential issues early on and avoid delays in the development process. Shift-left testing is a crucial part of an effective software testing strategy, and organizations that adopt it will be well-positioned to deliver high-quality software quickly and efficiently.

Using AI and ML for Software Testing

Artificial intelligence (AI) and machine learning (ML) are being increasingly used in software testing to improve test coverage and predict defects. AI and ML can automate repetitive tasks, such as regression testing, and can also be used to generate test cases and test data. By automating these tasks, AI and ML can help to improve the efficiency of the testing process, reduce human error, and increase test coverage.

In addition to automating testing tasks, AI and ML can also be used to predict defects. By analyzing data from previous tests, AI and ML algorithms can identify patterns and anomalies that may indicate a defect. This can help testers focus their efforts on the areas of the code that are most likely to contain defects and identify defects early in the development process.

AI and ML also enable organizations to test at scale, they can be used to test large numbers of test cases and test data, which is difficult to achieve manually. In addition, AI and ML algorithms can continuously learn and improve over time, making them more accurate and efficient in identifying defects.

Continuous Testing Approach

Continuous testing is a software testing approach that integrates testing into the continuous integration and delivery pipeline. The goal of continuous testing is to ensure that code changes are always tested before they are deployed to production. By automating testing and running tests continuously, organizations can catch defects early and reduce the overall cost of testing.

One of the key benefits of continuous testing is that it allows organizations to catch defects early in the development process. By running tests continuously, teams can identify issues with code changes as soon as they are committed, making it easier to fix them before they become more costly and time-consuming.

Continuous testing also enables organizations to test at scale, by automating repetitive tasks and running tests in parallel, teams can test large numbers of test cases and test data. This is especially important in today’s fast-paced development environments, where the speed at which code is being committed and released is increasing.

Moreover, continuous testing also promotes collaboration between developers and testers, helping them to identify any potential issues early on and avoid delays in the development process. By continuously monitoring the quality of the code, teams can identify and fix issues faster and with more confidence.

Test Automation

Test automation is the process of automating repetitive and time-consuming tasks in software testing. By automating these tasks, test automation can improve the efficiency of the testing process and reduce human error. Common tasks that can be automated include regression testing, functional testing, and performance testing. Automated tests can also be run more frequently and at a larger scale than manual tests, which can help to increase test coverage and identify defects early.

Test automation tools can be used to automate a variety of different types of tests, including unit tests, integration tests, and end-to-end tests. These tools can also be integrated with continuous integration and delivery pipelines, which allows organizations to run tests automatically whenever code changes are committed.

Cloud-based Testing

Cloud-based testing is a method of using cloud-based infrastructure to run tests and test environments. Cloud-based testing can be more cost-effective and scalable than traditional on-premises solutions. By using cloud-based infrastructure, organizations can easily spin up and tear down test environments as needed, which can save time and money.

Cloud-based testing also makes it easy to test applications across a wide range of different platforms and devices, as well as to test applications at scale. Cloud providers offer a wide range of different services that can be used for testing, including virtual machines, containers, and serverless functions. This makes it easy to run tests in a variety of different environments, including different operating systems, browsers, and devices.

Additionally, cloud-based testing enables organizations to test their applications in a production-like environment, which can help to identify and resolve any issues that might occur when the application is deployed to production.

Security Testing

Security testing is the process of testing an application to identify potential vulnerabilities and ensure that it is secure. This includes testing for common security issues such as injection attacks, cross-site scripting (XSS), and unauthorized access. Security testing is an important aspect of software testing as it helps to ensure that the application is protected against potential threats and breaches. By incorporating security testing into the overall testing strategy, organizations can reduce the risk of security breaches and protect sensitive data.


The latest software testing trends to follow in 2024 include shift-left testing, which emphasizes catching defects early in the development process; Artificial intelligence and machine learning, which can automate repetitive tasks, improve test coverage, and predict defects; Continuous testing, which ensures that code changes are always tested before they are deployed to production; Test automation, which improves efficiency and reduces human error; Cloud-based testing, which is cost-effective and scalable; and Security testing, which ensures that the application is secure and protected against potential threats. By incorporating these trends into their testing strategies, organizations can improve the quality, efficiency, and security of their software, and ultimately deliver better products to their customers.

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